Today's world instability brings a lot of uncertainty into everyone's lives. Copenhagen Capacity decided to address that. We were so sure that internationals would love it in the Greater Copenhagen Region, that we offered international professionals all over the world a different kind of insurance—a Life Quality Insurance. 

By inviting international professionals to relocate to Greater Copenhagen, the campaign positioned the region as a place where career opportunities and quality of life go hand in hand.

Life Quality Insurance Hero film

Its creative approach and distinctive tone of voice sparked attention across digital and earned channels, and the results speak for themselves. The campaign's potential reach is estimated at 450 million views. It was mentioned in Forbes, CNBC, and other frontrunning magazines across the world, and attracted international professionals from 93 different countries to try and start a new life in the Greater Copenhagen Region with this new kind of insurance.

This level of traction not only exceeded all expectations but also helped establish Copenhagen Capacity with its place brand, Greater Copenhagen Region, as a frontrunner in international place branding. Further proven by winning several awards: Silver at Cannes Lions in PR Challenger Brand category and Bronze at Creative Circle Denmark in Digital Campaigns.

Reach out to Cladia Maria Bednorz at clm@copcap.com if you have any questions.

The campaign was developed in close collaboration with Ogilvy Denmark and made possible through co-funding from Interreg Öresund-Kattegat-Skagerrak and Greater Copenhagen. We thank our partners for their creativity, trust and teamwork throughout the process.