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We’re proud to share that Copenhagen Capacity has been awarded bronze at the Creative Circle Award 2025 in the category of Digital Campaigns for our Life Quality Insurance campaign, developed under the Greater Copenhagen place brand.

The campaign was also nominated in two additional categories:

• Promo & Activation
• Earned Media

Earning an award and three total nominations in one of Denmark’s most prestigious creative competitions speaks to the strength of the idea and its execution. It also reflects the power of combining bold creativity with strategic place branding.

Introducing the Life Quality Insurance - see the full video here: 

About the Creative Circle Award
The Creative Circle Award is one of Denmark’s leading awards for creative excellence in design, advertising, digital, and branded experiences. It honours the most impactful ideas and the people who bring them to life, celebrating work that pushes the industry forward.


A different kind of insurance
Life Quality Insurance flipped the traditional concept of insurance, offering not financial protection, but the opportunity to secure a better life. By inviting international professionals to relocate to Greater Copenhagen, the campaign positioned the region as a place where career opportunities and quality of life go hand in hand.

Its creative approach and distinctive tone of voice sparked attention across digital and earned channels, and the results speak for themselves:

• 450 million+ impressions
• 22 million DKK in earned media
• Sign-ups from 93 countries
• 2,800% more sign-ups than anticipated
• A return on investment of over 14,000%

This level of traction not only exceeded all expectations but also helped establish Copenhagen Capacity with its place brand, Greater Copenhagen Region, as a frontrunner in international place branding.

The campaign was developed in close collaboration with Ogilvy Denmark and made possible through co-funding from Interreg Öresund-Kattegat-Skagerrak and Greater Copenhagen. We thank our partners for their creativity, trust and teamwork throughout the process.

This award confirms that place branding, when done right, can make a real impact, not just creatively, but culturally and economically. And we’re just getting started.