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Copenhagen Capacity has been shortlisted as a finalist in all four categories submitted to the 2025 City Nation Place Global Awards. This is a remarkable recognition that highlights the organisation’s strong storytelling and strategic efforts to position Greater Copenhagen and Denmark as global frontrunners in international branding and talent attraction.

A State of Denmark – Place Brand of the Year

'A State of Denmark' is a national place branding initiative that showcases Denmark as a top career destination and an exceptional place to live. 'A State of Denmark' invites international professionals to discover not only exciting career opportunities but also the uniquely Danish quality of life - built on trust, freedom, and community. Through compelling storytelling, events, digital tools, and campaigns, the initiative promotes Denmark as a country where people can build meaningful careers while enjoying a high standard of living.

At the heart of the brand is the 'A State of Denmark Job Portal', a nationwide platform that automatically matches candidates with suitable job openings across industries, offering users free access, personalised updates, and the ability to explore hiring companies.

'A State of Curiosity' – Best Communication Strategy | Economic Development

This tech and engineering talent attraction campaign attracted over 3,000 applicants, resulting in 347 carefully screened and qualified candidates being matched with Danish employers across key fields such as Frontend and Backend Development, DevOps, Software Engineering, IT Architecture, and Data Science.

The campaign's 'A State of Curiosity' concept was inspired by the mindset that drives engineers and IT specialists to explore, challenge, and innovate. Through engaging campaign assets and communication, and a dedicated website showcasing career opportunities, the campaign positioned Denmark as a place where curiosity thrives, and where professionals can make a real-world impact. The message resonated globally, reinforcing Denmark’s reputation as one of the most attractive places to live and work for international tech talent.

The campaign is part of Talent to a Green Denmark-project, a national effort to attract  and retain international talent to support Denmark’s transition to a green and innovative economy. The project is co-funded by the European Union and The Danish Bóard of Business Development. The initiative operates in collaboration with regional partners and continues to strengthen Denmark’s international reputation as a place where professional ambition and personal happiness meet.

A film created as a part of the 'A State of Curiosity' campaign.

'Shape the future of your research' - Best Communication Strategy | Economic Development

The campaign invites international scientists to 'Shape the future of your research' in Denmark by highlighting the country’s cutting-edge research, societal impact, and exceptional quality of life.

It's part of Science Hub Denmark, a three-year initiative designed to strengthen international awareness of Denmark’s world-class research and career opportunities within Biosolutions, Neuroscience, and Power-to-X. It aims to engage researchers abroad and support recruitment efforts at Danish universities.

As part of the launch, Copenhagen Capacity created a hero campaign film, image ads, and a dedicated website - the central touchpoint for international researchers. The platform showcases Denmark’s thriving research ecosystem, active projects, and open opportunities within leading foundations, universities, and companies.

Moving forward, Science Hub Denmark will continue with targeted campaigns to attract world-class talent and reinforce Denmark’s reputation as an outstanding place to live and pursue a research career.

The Science Hub Project is lead by Copenhagen Capacity, and funded by Novo Nordisk Foundation, Villum Fonden and Lundbeck Fonden. 

 A film created to launch the 'Shape the future of your research' campaign.

'Life Quality Insurance' - Best Communication Strategy | Economic Development

The 'Life Quality Insurance' campaign positioned the Greater Copenhagen Region as a destination where career opportunities and quality of life go hand in hand. In a time of global uncertainty, the campaign offered international professionals a symbolic “insurance”, a promise of stability, opportunity, and life satisfaction in Denmark and southern Sweden. This creative concept highlighted the region’s unique balance of professional growth, social security, and well-being.

The campaign’s distinctive tone and innovative approach gained global traction, reaching an estimated 450 million views and attracting professionals from 93 countries. Featured in major international outlets such as Forbes and CNBC, it successfully elevated the Greater Copenhagen Region’s profile as a top destination for global talent proving that 'Life Quality Insurance' resonates far beyond Scandinavia.

Earlier this year the campaign was awarded Silver in the PR category of 'Challenger Brand' at the prestigious Cannes Lions Awards 2025, Bronze at Creative Circle Denmark in 'Digital Campaigns', and most recently Silver in 'Creativity in PR' at LIA - London International Awards 2025. 

The campaign was developed in collaboration with Oglivy Denmark and co-financed by the Greater Copenhagen organisation and Interreg Öresund-Kattegat-Skagerrak.

The hero filrm for the 'Life Quality Insurance' campaign.

The winners will be revealed on November 6th at the City Nation Place Global Conference in London!