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The awards include two Silver wins for Life Quality Insurance in Public Relations — Corporate Image and Creative Strategy — Creative Strategy. In addition, United Minds received Bronze in Print & Out of Home Craft — Production Design, while Life Quality Insurance was shortlisted in Creative Effectiveness — Local / Regional.

Developed under the Greater Copenhagen Region place brand together with Ogilvy Danmark, Life Quality Insurance was created to attract international talent to the region by addressing one of the biggest barriers to relocation: uncertainty. The campaign introduced a bold promise — inviting international professionals to move to Greater Copenhagen with a “Life Quality Insurance”, offering to cover their return ticket if life in the region did not meet expectations. The campaign generated global media attention and reached audiences across 93 countries.

United Minds, developed as part of the A State of Denmark platform, focused on showcasing Denmark’s collaborative research culture to international researchers. The campaign reimagined the statue of Niels Bohr at Frue Plads in Copenhagen by adding 3D-printed sculptures of his collaborators around him — turning an individual monument into a shared story about how scientific breakthroughs are created together.

The recognition from Clio Health highlights the impact of combining strategic place branding with creative storytelling to strengthen Denmark and Copenhagen’s international visibility and attract talent, investment, and global attention.

Copenhagen Capacity thanks Ogilvy Danmark and all partners and collaborators involved in bringing the campaigns to life.

Check out the Life Quality Insurance casefilm: