Cases
Denmark’s Digital Strength Attracts Bosch Software & Digital Solutions (Bosch SDS) to the Nordics, Assisted by Copenhagen Capacity
Apr 10, 2025 Bosch Software & Digital Solutions (Bosch SDS), a global business unit within the Bosch Group, has officially established a local presence in Copenhagen, supported by Copenhagen CapacityBosch SDS is now officially represented in Denmark, with Heidi Mills, as Nordic Head of Bosch Software & Digital Solutions. Bosch SDS will lead efforts to support companies across the region in developing innovative digital business models, building resilient and future-proof operations, and accelerating progress toward sustainability goals.
The focus in the Nordic region will be on Sustainable Manufacturing, AI and Cyber Security.
Denmark’s economy is currently booming and with its advanced digital infrastructure, makes it a natural fit for Bosch SDS’s specialized offerings.
"Denmark is a leader in the pharmaceutical industry, green transition, and IT. These developments in the industrial domain, are areas that Bosch Software & Digital Solutions, has a high focus on and wants to be a part of. That is why we are bringing our expertise and capabilities to support the market growth and herein Danish companies"
says Heidi Mills, Nordic Head of Software & Digital Solutions at Bosch.
One driver behind this step is the broader trend of reshoring - bringing production closer to home - as global uncertainty reshapes industrial strategies. Denmark’s increasing focus on local production, whether it be to re-build or move to a more circular and regenerative approach along with the need for robust digital infrastructure, aligns with Bosch SDS’s mission.
"Denmark is one of the most digitalized countries in the world. That’s a great strength, but it also presents vulnerabilities. We see strong potential to support Danish companies with secure, software-driven solutions,"
adds Heidi Mills.
Copenhagen Capacity has worked for several years to bring new Bosch business to Denmark through advisory services, administrative assistance and supporting Bosch SDS in navigating the local business market. CEO Asbjørn Overgaard is thrilled that these efforts have finally paid off.
"We’re proud to welcome Bosch Software & Digital Solutions to Denmark. This is a great example of how we can attract specialized global business units and it demonstrates that we are an attractive country. This creates jobs and prosperity that benefit us all"
says Asbjørn Overgaard, who also emphasizes that attracting foreign companies requires persistence.
"We will continue to work on attracting investments to Denmark. Fortunately, we have many good conditions for success, but it requires creating access with as few obstacles as possible so that large companies can immediately see the advantages. We have achieved this with Bosch, and I believe and hope it will be a success,"
says Asbjørn Overgaard.
About Bosch SDS
With a legacy that dates back to 1886, the Bosch Group has earned its reputation as a global leader in technology and services. Bosch Software and Digital Solutions (Bosch SDS), a Global Business Unit of Bosch Global Software Technologies (BGSW), plays a key role in this legacy by delivering specialized consulting, engineering, and IT services designed to help enterprises adopt a forward-thinking approach to digitalization - known as Smarter Digital.
Bosch SDS focuses on developing innovative digital business models, building resilient and future-proof enterprises, and accelerating sustainability goals for clients across a wide range of industries worldwide. Operating across North America, Europe, the UK, the Middle East, and Asia Pacific, Bosch SDS ensures the global reach of its solutions through a robust network of delivery centers.
With a strong commitment to excellence and a user-centered approach, Bosch SDS continues to drive meaningful digital transformation for businesses around the globe.
