The Greater Copenhagen Region positions itself as a strong gaming hub with many world-class game studios, events, and opportunities. Copenhagen Capacity reinforces those strengths by attracting the world’s leading professionals in the gaming industry via the Greater Copenhagen Region place brand.

To support this effort, the “Space for Being You” campaigns were launched to promote the region internationally and help local game studios attract global talent. The campaigns supported ten of the Greater Copenhagen Region’s top studios: IO Interactive (developers of Hitman), Playdead (Limbo), SYBO (Subway Surfers), and others, by increasing international interest in their companies and the number of applications to their open positions. 

"Space for Being You" video, featuring David Bateson

To bring this to life, the campaigns featured two Hero films starring David Bateson, the legendary voice of Hitman, who appeared as Agent 47 in unconventional and humorous ways. During Copenhagen Gaming Weeks in 2024 and 2025, nine short interview films were also produced, spotlighting expat developers living and working in the region. These stories helped humanize the industry and showcased the opportunities Copenhagen offers. 

The campaign concluded with live online Q&A sessions, where international professionals from around the world tuned in to speak directly with the participating studios.

Altogether, the campaigns reached more than 16 million people and generated over 8 million video views. Over 300 global professionals signed up for the Q&A sessions, and the participating studios reported a significant increase in qualified applications to their open roles.

Please reach out to Claudia Maria Bednorz at clm@copcap.com if you have any questions.

The campaigns are part of the Cross-border Talent Bridge initiative and funded by Interreg Öresund-Kattegat-Skagerrak, Co-funded by the European Union.