With the rise of digital labour, the world has never been in greater need of skilled industrial workers, and Denmark is not an exception. Copenhagen Capacity has strived to fill that gap in the latest Talent Attraction campaigns aimed at skilled industrial specialists in the EU.

Our "Future Generator" Talent Attraction campaigns have supported 29 Danish companies. The campaign has inspired over 6,000 international industrial specialists to apply for the open opportunities, which were then screened, and 1,504 of the most qualified were sent to designated companies. Copenhagen Capacity has attracted various machine operators, MIG/TIG welders, technicians, electricians, blacksmiths, metal workers, and many other specialists.

Future Generator Hero Movie

For the Future Generator campaigns, CopCap and their partners developed landing page, which further communicates the high-quality of life in Denmark – in particular our work-life balance, career development opportunities and continuous education possibilities. This message was further amplified by a set of fitting videos, featuring internationals who already made the move. Both, landing page and videos act as the main touchpoints for the attracted international skilled professionals.  

This campaign is a part of the Talent to a Green Denmark initiative, co-founded by the European Union and the Danish board of Business Development.