With the rise of digital labor, the world has never been in greater need of skilled industrial workers, and Denmark is not an exception. Copenhagen Capacity has strived to fill that gap in the latest Talent Attraction campaign aimed at the skilled industrial specialists across the world.

Our global "Future Generator" Talent Attraction campaign has supported some of the biggest 29 Danish tech companies. The campaign has attracted over 6,000 international industrial specialists to apply for the open opportunities, which were then screened, and 1,504 of the most qualified were sent to designated companies. The campaign has attracted various operators, MIG/TIG welders, technicians, electricians, blacksmiths, metal workers, and many other specialists.

Future Generator Hero Movie

For the "Future Generator" campaign, a list of video materials was developed to target the highly skilled professionals, who not only look for new job opportunities but also seek to improve their quality of life, well-being, and work-life balance.

Those values offered by Denmark's scene were the main theme of the promotional materials and copy. Those values also grounded the website, which was the main touchpoint with international skilled industrial workers.  

This campaign is a part of the Talent to a Green Denmark initiative, co-founded by the European Union and the Danish board of Business Development.