During the post-COVID period, the Danish government has triggered a national effort to stimulate growth in the Copenhagen Life Science sector.  The campaign aimed to position Copenhagen as the world’s leading life science hub and attract Life Science companies, international specialists, and conventions to the city.

The Copenhagen Life Science campaign was built through a collaboration among the Danish government, private companies, and Academic Institutions. The campaign was anchored in a Hero film and testimonials from authoritative figures like the CEO of Novo Nordisk, the Minister of Health, and university leaders.

Copenhagen Life Science Hero Movie

As a result, the campaign was seen more than 14 million times, attracted over 31,700 Life Science specialists from all over the world to apply for open positions, inspired 3 Life Science enterprises to establish in Copenhagen and has filled 78 full full-time positions with research scientists, lab technicians, validation engineers, and analytical chemists.

The campaign was run collaboratively with the City of Copenhagen, the University of Copenhagen, the University College Copenhagen, Wonderful Copenhagen, Greater Copenhagen, Novo Nordisk, PensionDanmark, Erhvervshus Hovedstaden, Danish Life Science Cluster.