There is no doubt that Denmark has something unique to offer. That was once again made clear during Copenhagen Capacity's place branding and Talent Attraction campaign that targeted IT specialists and engineers.

Our global Tech and Engineering Talent Attraction campaign supported some of the biggest 17 Danish companies: Bang & Olufsen, Grundfos, Fujifilm Diosynth, Siemens Energy, and many others, in connecting with international professionals across key fields such as Frontend, Backend Development, DevOps, Software Engineering, IT Architecture, Data Science, and more.

The campaign resulted in over 3,000 tech and engineering specialists from across the globe applying for open positions, 347 the most qualified of which were matched and referred to the respective companies.

A State of Curiosity Hero Film

The “A State of Curiosity” concept was at the heart of this success, serving as the central theme for all promotional videos and copy. The concept was inspired by insights into what motivates the target group of IT specialists and engineers—curiosity, as a driver to challenge and improve things, to make a real-world impact. And the campaigns invited international specialists to consider Denmark as a place where their curiosity has the freedom and support to flourish.

Curiosity framed the messaging around open opportunities and anchored the campaign’s website, which featured job listings and positioned Denmark as one of the most attractive places to live and work. The site was the meeting point where curious minds from around the world discovered career-defining opportunities at Danish companies. 

Interested in being part of the next campaign? Contact Merete Sandager at msa@copcap.com to join!

These campaign initiatives are part of the Talent to a Green Denmark project, co-funded by the European Union via the Danish Board of Business Development. The campaigns were developed and run by Copenhagen Capacity, in collaboration with Clean-Denmark's Water and Environment Cluster and Odense Robotics - Denmark's Robotics Cluster