Agency: Havas Peru
YouTube, the ultimate entertainment hub, is where people binge on everything. And we noticed that the most popular videos are often shot in beautiful places that are easily reachable via Sky Airline.
For an entire day, we hacked the comment section of the most popular YouTube videos, mentioning the exact minute a tourist destination appeared and inviting users to fly to those cities with Sky Airline.
So, we showcased our destinations in the most appealing way, in content featuring big-name celebrities that our audience already consumes, at no cost.
This professional campaign titled 'Tourist Comments' was published in Peru in July, 2023.
COMMENTS