The GWA Corps put the welfare state on the agenda

'Growing Copenhagen' was the theme of this year’s annual goodwill ambassador seminar. The seminar focused on the city's development, challenges and strengths, and especially the discussion paper "The future Danish Society Model" attracted attention.

During the weekend, more than 50 Danish expatriates from all parts of the world, also known as the Copenhagen Goodwill Ambassador Corps, flew in to Copenhagen - not to relax with the rest of Copenhagen, but to get an update on the growth in Copenhagen. A packed three-day programme focusing on how Copenhagen is to compete with other major cities in the future formed the agenda.

The Future Danish society model
And the GWA Corps gave their contribution to the debate. The discussion paper "The Future Danish Society Model" with 27 pieces of advice to the Danish society and proposals to develop a country model for the future welfare state, that will bring Denmark back to the world elite, was handed over to the Danish society at this year's seminar - and it was well received. 

"There is no reason to believe that we cannot create the world's best public sector, but it requires a debate about what core public services are,” said Waldemar Schmidt, member of the GWA Corps and facilitator of the discussion paper. 

The growth theme took the corps around Copenhagen to Nordhavnen, the UN city, Copenhagen Airports and to a cleantech seminar at the Blue Planet. HRH Prince Joachim, Lord Mayor Frank Jensen and the Minister for Trade and European Affairs Nick Hækkerup were among this year’s speakers.

Copenhagen on the world map
The GWA corps includes more than 80 Danish business leaders who are resided abroad but follow Denmark closely and work to brand Denmark around the world and make it the preferred country for foreign investment and tourists.

“The corps’ work and contacts are invaluable in the generating of investments, projects and conferences in Copenhagen. In global markets where competition is intense, it is often not what you know but who you know that matters. Our ambassadors have through their international expertise built up an ability to deliver results abroad for the benefit of Copenhagen , through close relationships with local decision makers worldwide”, says Claus Lønborg , Managing Director of Copenhagen Capacity, who together with Wonderful Copenhagen is co-founder of the corps.