Denmark is the sixth best country for e-commerce

Denmark is up four spots to sixth place in the global UNCTAD B2C E-commerce Index, with 98 percent of Danes using the Internet and 84 per cent of Danes making purchases online.

The UNCTAD B2C E-commerce Index scores 152 nations on their preparedness to support online shopping.

Countries are scored on the access to secure internet servers, the reliability of postal services and infrastructure, and the portion of their population that uses the internet and has an account with a financial institution or mobile-money-service provider.

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The Danes love to shop online

Denmark is the world’s sixth best country in terms of readiness for online shopping with:

  • 100% of Danes holding an account at a financial institution or with a mobile-money-service provider
  • 98% of Danes using the Internet
  • 84% of Danes making purchases online
  • Postal reliability well above average (scoring 79 out of 100)
  • 100% secure Internet servers

E-commerce in the Nordics starts in Greater Copenhagen

Greater Copenhagen is located in the heart of Scandinavia and it is the hub for all distribution from Central Europe to Scandinavia and the Baltic Sea.

With an e-commerce logistics centre in Greater Copenhagen, your company can provide delivery within 24 hours to 100 million consumers in the Nordics and Northern Europe.

“Located in the centre of Scandinavia, Greater Copenhagen is the hub for distribution from Central Europe to Scandinavia and the Baltic Sea. Large logistics providers such as PostNord, DHL Express, UPS, TNT and FedEx all use Greater Copenhagen as their logistics hub for the Nordics”
- Anette Steenberg, Investment Promotion Director, Copenhagen Capacity

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The top 10 most e-commerce ready countries

Eight of the top ten countries are in Europe:

  1. Netherlands
  2. Switzerland
  3. Singapore
  4. Finland
  5. United Kingdom
  6. Denmark
  7. Norway
  8. Ireland
  9. Germany
  10. Australia

Explore your e-commerce business opportunities

If you want to know more about e-commerce in Greater Copenhagen and the Nordics, please contact Head of Supply Chain, Logistics & E-commerce Paul Dhami, via e-mail: or mobile: 0045 61 12 00 64.