Denmark has the world’s highest worker happiness

Employees in Denmark are the happiest in the world according to the 2016 Global Workforce Happiness Index by Universum, conducted among young professionals in 57 markets.

The ability to recruit and retain top talent is as critical to innovation and competitive strength as is access to capital. As a result, employers must pay close attention to employee satisfaction in order to position the organisation as an attractive place to work and to reduce turnover.

Related news: Denmark is the fifth most talent competitive country (IMD World Talent report 2016)

Happy people equals happy business

Denmark takes the top spot in the 2016 Global Workforce Happiness Index, surveying more than 200,000 professionals in 57 markets, which was carried out between September 2015 and September 2016.

“Greater Copenhagen offers Scandinavia’s largest recruitment base of highly skilled and motivated employees, which is crucial to maintaining and building knowledge and innovation. This is one of the main reasons why major companies such as IBM, Hitachi and Cisco have placed innovation centres here,” says Claus Lønborg, CEO, Copenhagen Capacity.

Related news: World Bank – Denmark is the easiest country for business in Europe

Targets intellectuals with work experience

The Global Workforce Happiness Index by Universum is calculated based on (a) employee satisfaction at their current job, (b) likelihood of recommending their current employer, and (c) their stated sense of job loyalty.

The research targets intellectuals with work experience, who are not as likely to be affected by economic downturns. Struggling economies (such as Greece) also create fewer career opportunities, which results in higher loyalty scores.

A recent report from Universum shows that in 2018, 49 million more employees will be leaving their current employers compared to 2012 – representing 192 million employees worldwide turning over.

How can we help you?

If you want to know more about setting up a business or expanding your activities into Greater Copenhagen, please contact Marianna Lubanski, Director of Investment Promotion, via phone +45 30 46 36 40 or e-mail

(Source: Universum)