Danish business culture ranked easiest in the world

The Business Culture Complexity Index 2019 has ranked Denmark as having the easiest business culture among the top 50 economies of the world. But why is this? Discover how the Danes managed to top the table …

Let’s first look at what the Business Culture Complexity Index (BCCI) is.

It scores the business cultures of the top 50 economies of the world according to a specific algorithm created in conjunction with a team of mathematicians and then uses this data to assess the potential complexity or ease of a country’s business culture.

“The data points to a commercial culture based on the principles of freedom and ease, as opposed to laws, red tape and control”
- The Business Culture Complexity Index 2019

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How Denmark made it to the top

Now, what makes Denmark top the table? If you want the full story, find it here. If you are happy with the highlights, read on:

  • Denmark ranked 37th in the global economy, which for a small nation is impressive
  • Danes are among the happiest people in the world
  • Danes are the most trusting people in the world
  • Denmark is one of the most digital countries in the world
  • The population is educated, well-informed and culturally-skewed towards data, logic and reason
  • Denmark has a commercial culture based on the principles of freedom and ease, as opposed to laws, red tape and control
  • Corruption barely features in the Danish commercial culture
  • Denmark has a very high degree of press freedom
  • Denmark is one of the least hierarchical countries which makes it that little bit more ‘open’ than in other cultures where hierarchies govern how, when and where things get done.
 “In terms of the business culture, we see this egalitarianism expressed in the very flat organisational structures, which again make it that little bit more ‘open’ than in other cultures where hierarchies govern how, when and where things get done”
- The Business Culture Complexity Index 2019

Denmark is one of the most digital countries in the world

Denmark has been ranked the most digital country on several occasions by institutions such as Savills UK and the European Commission.

The country is, among other things, praised for its tech-savvy population, great connectivity, many digital public services for business, and outstanding use of digital technologies by enterprises.

“Denmark, for 2019, has reached an impressive 96.96% internet penetration rate which helps account for its status as one of the most digital countries in the world”
- The Business Culture Complexity Index 2019

Discover IT/tech opportunities in Greater Copenhagen

If you want to know more about IT/tech business opportunities in Greater Copenhagen, please contact Oliver Hall, Head of Fintech & AI Investments, via email: ohall@copcap.com or mobile: +45 21 84 74 44.