YGA Bhaskar Mitra wins Venture Cup Social Media Award

YGA student and PhD candidate Bhaskar Mitra from the department of Food Science at the University of Copenhagen won the Venture Cup Social Media Award.

We are proud to share the news that YGA student and PhD candidate Bhaskar Mitra from the department of Food Science (FOOD) at the University of Copenhagen won the Social Media Award in the 2016 Venture Cup National Startup Competition. His winning idea, based on developing a food sensor that has the ability to detect harmful toxic compounds inside a fridge was chosen from over 500 applications in the category 'Product and Devices'.

“Our team, 'The Golden Arc', won the Social Media Award and a cash prize of 5,000 DKK. The judging criterion here was based on how we could promote our idea to a large audience to win their votes as the best idea in our category. A lot of teams participated in the early stages, and we were happy to emerge first among the teams. Then in the finals, we were judged on a wider basis, including the idea’s potential social impact, our business model, the prototype mock up and our strategy to penetrate the Scandinavian market with reference to tailoring our efforts towards end users”, said Bhaskar Mitra who was team leader.

Well done Bhaskar!

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