Branding international talent in Denmark across 4 continents

Over 30 stories from international talents in Denmark published globally as a response to International Talent Conference 2016.

At the International Talent Conference 2016 we asked the young talents to capture the unique experience of meeting HRH Prince Joachim, as well as some of the top Danish businesses, and share it with their home countries.

As a result, over 50 international talents received global press coverage in over 30 published articles both online and in print, let alone the exposure on social media and LinkedIn. The stories varied from study abroad experiences in Denmark to experiences from a Danish career development programme for your professionals.

Thanks to the global nature of Copenhagen Capacity's career development programme which hosts over 600 international young professionals from over 70 countries, the stories reached countries like Vietnam, India, China, Indonesia, Italy, Ukraine, Greece, Lithuania, Czech Republic, Romania, Poland, Hungary, Brazil and Denmark.

"Press exposure like this is important for Denmark, since we are promoting opportunities in our country and branding Greater Copenhagen as a career destination. We hope this will make more highly skilled young talents want to come to Denmark to live and study." says Nikolaj Lubanski, Director of Talent Attraction at Copenhagen Capacity.

It was extremely difficult to highlight one particular effort but with publications both on Scandasia.com and BBC Vietnam with over 500 likes and 20 shares on their official Facebook Page, we chose to award Ha Kim Nhan, student at Aarhus University, for her determination and fantastic results in this international PR exercise.


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