New Finnish air routes will create 400 jobs in Denmark

Travellers to and from Finland will now be travelling via Copenhagen instead of Helsinki. SAS-owned Finnish carrier Blue1's decision to use Copenhagen Airport as their hub will generate 750,000 additional travellers to and from Copenhagen from 2013.

Copenhagen Airport celebrated the opening of the new Finnish hub at Copenhagen Monday morning, when the first Blue1 flight from Vasaa, Finland, lands.

SAS-owned Blue1 is focusing massively on Copenhagen, initially by opening five new routes and by significantly increasing capacity on three existing routes. From 2013, this will generate 750,000 additional travellers to and from Copenhagen, according to CPH calculations.

However, not all of these passengers will merely change flights at Copenhagen on their way to other world destinations. Each year, some 130,000 Finnish tourists and business travellers will stay and visit Denmark. This will generate DKK 330 million of additional revenue and more than 400 new Danish jobs according to Visit Denmark's calculation models.

Minister: An Airway to growth
The Danish Minister for Trade and Investment, Pia Olsen Dyhr, attended the opening of Blue1's new hub on Monday, when the airline's first flight from Vasaa, Finland, landed at Copenhagen Airport.

- New air routes such as the Blue1 route from Vasaa to Copenhagen are the gateway to Danish growth with more tourists, increased revenue and new jobs. The Danish government recently started a project to strengthen tourism in Denmark, and the many new routes to and from Finland certainly support these activities. We need to create new jobs, and the new routes will hopefully also give Finnish investors a better incentive for choosing Denmark, says MS Olsen Dyhr.

Good flight connections are crucial when international companies consider whether to invest and open an office in Denmark or Sweden. Therefore, the many new Blue1 routes give foreign companies another incentive to set up in Denmark.

- During the current time of crisis, Blue1's decision is good news for employment in Denmark, says Ms Olsen Dyhr.

More oportunities in CPH
Carsten Nørland, VP, Sales & Marketing for Copenhagen Airports agreed:

- The new routes is very good news for the airport, for Copenhagen and for Denmark. With 750,000 additional passengers travelling through our airport each year, we will generate growth in Copenhagen and significantly strengthen Copenhagen's position as an important northern European transport hub.