Denmark no. 7 in the world on e-commerce readiness

Denmark ranks 7th in the world on business-to-consumer e-commerce according to the UN.

The Geneva-based United Nations Conference on Trade and Development (UNCTAD) ranked the Danes seventh in an index that measures the capacity of countries to facilitate purchases on the internet.

The Index covers data for 130 economies on four indicators: Internet use, secure servers, credit card penetration and postal delivery services.

“The World Bank ranks Denmark top for cyber security, and Denmark has one of the world’s highest internet retail sales per capita. The UNCTAD Index is a testament to Denmark’s strong e-commerce market offering easy access to 70 million affluent consumers in Scandinavia”, says Claus Lønborg, CEO, Copenhagen Capacity.

Denmark performs very well across the board, except for the sub-index “Share of individuals with credit card”. This mediocre performance may owe to the fact that the most popular electronic payment card in Denmark, the Dankort, as a debit card.

See the full UNCTAD B2C E-commerce Report