Tourism from emerging markets exceeds rapidly

Tourism from the large growth markets, in particular China, is increasing significantly. The flight connection between Copenhagen and Shanghai that was inaugurated earlier this year is generally believed to be a very supporting factor in this development, and the full potential in terms of tourism to Denmark is far from realised, writes Politiken daily newspaper.

The BRIC nations are gathering speed in Danish business as well as tourism. China is close to surpassing US as the largest tourist market, and the effects of the new airline connection between Copenhagen and Shanghai are already visible. The number of Chinese hotel bookings (overnight stays) has increased by 44 per cent during the first six months of 2012 compared to the same period in 2011.

- This confirms that increased accessibility is the primary matter in attracting tourists from these markets, says Peter Rømer Hansen, Head of Development in Wonderful Copenhagen.

Wonderful Copenhagen and its partners are currently looking into opening a direct route to India in co-operation with an airline company. Brazil and Russia are also under close scrutiny, as tourism from Russia has increased by 30 per cent during 2012.

Famous icons such as H.C. Andersen and The Little Mermaid are key incentives for Chinese visitors to Denmark, whereas Russians are keen on experiencing Denmark’s many castles and manor houses.