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DANISH COMPANIES EXCEL IN USER-DRIVEN INNOVATION
Feb. 8, 2010 | Topic: Business conditionsDenmark is number one among the Nordic and Baltic countries in terms of companies’ ability to involve their customers.
Consumers and customers ought to be involved in the idea- and product development phase in order to successfully identify and meet their needs. That is the logic behind user-driven innovation – a discipline which the Danish companies seem to master better than companies in the other Nordic countries and the Baltic countries, according to a new report by FORA and Nordic Innovation Centre.
By far, Denmark is the country in which the largest number of user-driven innovation projects has been identified.
In Denmark, we have found 20 projects, which we consider to be user-driven innovation projects that have been carried through and introduced to the market, the report states.
More than 60 per cent of the projects have lead to the development of new concepts and more than 70 per cent have resulted in new products.
