Twenty new workplaces have been created during the last few months and more are expected this year at machine and engineering company Magnemag, which manufactures marking and tracking technology solutions for the steel industry. Growth is increasing as a result of the fact that the company's Austrian owners are concentrating certain business areas in Denmark.

Since 2004, when Magnemag merged with its Austrian competitor Numtec-Interstahl, the two units have operated with overlapping manufacturing areas. Benchmark analyses of Denmark and Austria have shown, however, that it makes more sense to focus these overlapping areas in Stenløse, Denmark rather than in Salzburg.

The reasons for this decision are manifold. In Denmark we have a generally more flexible labour market. The Greater Copenhagen area has a good infrastructure and also access to more and better engineers, says General Manager Lars Kalnæs from Magnemag, who had assistance with the benchmark analyses from Copenhagen Capacity.

"The analyses have helped me to do away with some of the myths abundant in Austria, namely that it is supposedly less efficient to run a business in the Scandinavian countries," says Lars Kalnæs.