Denmark’s largest company Maersk-Møller will offer a new service that will reduce the customers’ emission of CO2 in their supply chains.

Consequently, A.P. Møller Maersk has the yellow jersey when it comes to repairing the shipping industry’s reputation as a polluting industry. The service offer is the first in a global context, writes Børsen Business Daily.

A.P. Møller-Maersk has named the new service offer ”The SupplyChain CarbonCheck”.

”With this new service offer Maersk Logistics can identify and implement solutions to reduce the emission of CO2 in our customers’ supply chain,” says Erling J. Nielsen, who is globally responsible for Supply Chain Development with Maersk Logistics.

Maersk foresees that its customers will be able to save money in line with a reduction of the CO2 emission. The company therefore designates the new offer as a win-win-situation for both customers and environment.

The shipping industry’s CO2 emission has increased heavily during the last six years and consequently vessels are now polluting twice as much as the often severely criticised air traffic measured on total CO2 emission, according to figures from one of the shipping industry’s principal organisations Intertanko.