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Alphabet to open company in Denmark
10-08-2007
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The international naval service provider Alphabet is further expanding their business with the opening of a new office in Denmark. After this Alphabet is present in all the Scandinavian countries.
Alphabet, the BMW-group’s provider of various car brands, has announced that now they introduce their services in Denmark. With offices in Sweden, Norway and Finland Alphabet is now represented in all Scandinavian countries, writes idag.dk.
Alphabet Danmark focuses on small and medium sized, local clients, international as well as AlphaDrive clients. AlphaDrive is a programme which helps employees to make use of cash compensation to lease cars (including service) at favourable conditions.
Thomas Madsen, who has been with the BMW-group since 2001, is heading the Danish activities. He has an extensive experience with car leasing and customer service. He says: ”Alphabet completes the service programme provided by BMW Financial Services in Denmark. We have taken the very best from Alphabet’s large, international service range and tailor made the solutions to our Danish customers.
Karl-Heinz Kral, director of Alphabet International, says: ”Alphabet continues to grow in 2007 and we are expanding in two new markets, namely Mexico and Denmark. Denmark is country number 13 in Europe and number 15 in the world. This introduction expresses our desire for providing first class, international service to customers and partners.” The aim is to establish profitable Alphabet-companies all over Europe in order to service existing and new international customers.